According to a tweet by Nick Bilton, a New York Times Columnist, the champagne version of the iPhone 5s has been jokingly referred to as ‘The Kardashian Phone’ by Apple employees.
The name was never official, it caught on due to all the media attention swirling around a gold iPhone Kim Kardashian received as a gift.
Jonathan S. Geller actually sent an anodized version of the iPhone 5 to Kim Kardashian and Jonathan Chebum, Kim’s best friend. Kim was photographed several times with the phone and started a small revolution of the gold iPhone even before Apple came out with its own champagne colored version.
Turns out gold is one of the easiest colors to anodize on an iPhone and thanks to celebrities like Kim Kardashian, gold has come back in style, and is no longer considered a tacky or gaudy color.
It is also important to remember that the Apple iPhone gold color is a very subtle champagne shade which calls for a more luxurious feel.
Another reason Apple has come out with the champagne iPhone color is that it turns out, gold is the most popular color to anodize.
It was widely rumoured that Apple was not planning on creating the champagne version of the new iPhone 5s, and the company simply did so after seeing just how popular the gold version was.
How to anodize your iPhone to The Kardashian iPhone
While we are used to seeing the iPhone in a number of different shades, anodization still remains a mystery to the average consumer. The process Apple uses to change the color of the aluminum is one that many companies use. The actual phone aluminum cover is charged and dyed.
This technology is something that Apple popularized with its first models of the iPhone. The beauty of this technology is that there is no chipping or peeling of the cover and it is pretty difficult to scratch the phone.
You can change the color of your iPhone or your iPad mini for about $250 with Anostyle.
While the company’s website seems to be down, their facebook page is operating in full swing with over 3,000 likes. Anostyle can change your iPhone to any color you would like, add a design to the back of the iPhone and even get rid of minor scratches.
Some clients even change the color of the buttons on their device to create a truly unique look.
Another competing technology is Colorware, this company can seamlessly change the color of your iPhone to almost any solid or metallic shade you like, but the price tag is closer to $850.
This well-established company offers to change the color of any technological device from headphones to gaming consoles.
While the technology of ‘baking on liquid plastic’ to your device seems to vary slightly to the technology Anostyle uses the result is pretty much the same .
The surface is scratch resistant and the color is on your device for good.
This is definitely a niche market that Apple is quickly catching up to as it offers more and more variety, and customization options.